On August 18th, 2016, the red carpet rolled out in Music City for a unique and memorable event: Black Music Honors (BMH). Our client, the National Museum of African American Music (NMAAM), celebrated the soul of American music with this inaugural event. BMH was held at the Andrew Jackson Hall of the Tennessee Performing Arts Center (TPAC) and hosted in
Nashville. dGC was instrumental in developing the creative strategy, media relations objectives as well as red carpet execution. We also had a hand in the design of the Rhapsody & Rhythm awards presented to the honorees, working with acclaimed artist Jamaal Sheats who took his repoussé (2014/15) and converted it into a statue.
Black Music Honors is a music television special honoring legendary icons, artists and musical genres who have had a significant influence on American culture. Black Music Honors was produced by Central City Productions, Inc. (CCP) in conjunction with NMAAM and aired locally at the beginning of September and will air nationally on Bounce TV Network, Friday, September 23, 2016 at
During the show, music trailblazers Jimmy Jam and Terry Lewis, Big Daddy Kane, Dionne Warwick, Pastor Shirley Caesar, Clarence Avant and Stax Records were honored through tribute performances. Performers who honored these legends included Tina Campbell, Andra Day, Eddie Levert, Tina Campbell (Mary Mary), Chubb Rock, Ann Nesby, Stokley Williams (Mint Condition), Kool Moe Dee, Cherrelle and many more. Not only did they do an outstanding job of paying tribute to these legends and musical icons, they paid tribute to the heart of music that has influenced generations of Americans.
At dGC, we are proud to have played a part in planning, brand development, media relations, designing the Rhapsody & Rhythm award and red carpet activities. To have witnessed this magical night come to life was amazing! We gladly supported NMAAM, with our work, to tell a story never before told . . . until now, through various media outlets including Billboard, Essence, Huffington Post as well as several other local and national news outlets.