Case Studies

Special Events, Public & Media Relations, Reputation/Brand Management

17th Annual Jefferson Street Jazz & Blues Festival Brings Over 4000 Out From 17 States

Community celebrates historical impact of Jazz and Blues in Music City during 2-day event designed to bring people together — through music. Jefferson Street United Merchants Partnership (J.U.M.P), welcomed more than 4,000 people to the 17th annual Jefferson Street Jazz & Blues Festival (JJBF) weekend. The fun kicked off with the “Bridging the Gap: Read More…

Special Events & Public Relations

NMAAM’s National Chairs Press Conference Engages Local & National Media To Kick-off My Music Matters 2016 Strategy

A press conference featuring national recording artists, Darius Rucker, India.Arie, Keb’Mo and CeCe Winans, provided the National Museum of African American Music (NMAAM) with an opportunity to announce newly selected national chairpersons, new board of directors and advisory board members along with a significant financial donation to kick-off to the My Music Matters: A Celebration of Legends Read More…


Reputation/Brand Management

NMAAM’s My Music Matters: A Celebration of Legends Luncheon Achieved National Awareness, Strenthening and Building the Organization’s Brand

The National Museum of African American Music’s (NMAAM’s) 2016 Legends Luncheon won a PRSA Parthenon Award for dGC’s work in defining the organization’s brand through this national event. As the only museum dedicated to all dimensions of African American music, NMAAM has a unique opportunity to round out Nashville’s Music City brand. The momentum that was generated from this strategy dramatically increased metrics and measurable results. Read More…