Meet Summer Intern: Skylar Jefferson

At dGC it’s important to give back and support the growth of future PR leaders. As the middle of summer approaches, we are reflecting on the past months and are amazed at the talent of young people and it helps us stay up-to-date at the same time.  This Summer, we were happy to host three interns, one of which is featured below. 

Meet Skylar Jefferson, a rising senior at Tennessee State University majoring in business administration with a concentration in marketing. We are thankful that Skylar is a part of the dGC Team and appreciate her hard-work.

What is your ideal position upon graduation?

Outside of PR, my ideal position would be to include my experience in being a musician and open a music school modeled by W.O. Smith Music School. I also would like to be able to help create my own brand and market my future business. I think that it would be a great opportunity to reach out to children/students who have a passion in music such as I did and still do.

Favorite part of being in PR?

My favorite part of PR would be the interest in taking each client’s mission into detail to figure out who and what they are exactly. It’s a very technical job but intrigues me to see how deep one can dig into a particular person or brand.

What have I applied from class to internship?

What I’ve learned from classes that I’m applying to my internship is how to prioritize, to efficiently organize, to complete tasks on time or before, and to always do my best.

What have you become excited about learning or developing during your internship?

I have become very excited about being able to use the skills learned at my internship in the real world and more importantly to be successful at building my own brand and company.

Favorite color?

My favorite color is red, but to be more specific my favorite color combo gives me motivation and inspiration. Red – to be sexy; Black – to be bold and confident; Silver – to be independent.

Favorite Quote? 

James Shaw Jr. – “I’m not going to rush anything. I’m not going to stress out or worry about how things will work out for me. Instead of overthinking, I will align my faith with divine timing and trust that everything that belongs in my life is making it’s way towards me right now.”

What’s the wildest thing you’ve ever done/outside of PR?

The wildest thing I’ve ever done was go abroad to Cartagena, Columbia. I was chosen one of three students to have the opportunity.  

Press Release: NASHVILLE MLS AND U.S. SOCCER FOUNDATION BREAK GROUND ON COMMUNITY SOCCER FIELD IN NORTH NASHVILLE

Nashville Major League Soccer (Nashville MLS) has partnered with the U.S. Soccer Foundation to build a small soccer field, also known as a mini-pitch, in the culturally rich community of North Nashville at the McGruder Family Resource Center, which is a United Way of Middle Tennessee agency, the club announced on Friday. The project also involves support from Metropolitan Nashville Public Schools and Catholic Charities of Tennessee.

“The mini-pitch at McGruder Family Resource Center is an exciting first step in Nashville MLS community outreach, and we’re pleased to partner with the U.S. Soccer Foundation to bring access to soccer to this community,” said Nashville MLS CEO Ian Ayre. “Our club has the unique opportunity to provide practical pathways to the game of soccer for youth across Nashville, and we look forward to creating more opportunity around our city for everyone to enjoy and benefit from this beautiful game.”

The Nashville mini-pitch is part of a league-wide commitment to leaving a positive and lasting impact in the areas where our clubs live and play. Major League Soccer and our clubs have built hundreds of fields across the U.S. and Canada, with many more anticipated to be built in the coming years. The development of the newest mini-pitch in Nashville, built by the U.S. Soccer Foundation, will also provide programming, training and resources. Construction on the McGruder mini-pitch will begin in early November and is expected to be completed by early December.

“The McGruder Center is a hub of activity, resources and opportunity for the surrounding North Nashville community, and this mini-pitch will be a valuable addition,” said Erica Mitchell, Chief Community Impact Officer, United Way of Metropolitan Nashville. “We are grateful to Nashville MLS and U.S. Soccer Foundation for their investment in this community and what it will mean for the children and families we serve.”

Soccer’s popularity in the U.S. has tripled, and the sport has also seen similar growth in Canada during the last decade. Dynamic players combined with a passionate, millennial-fueled supporter culture that provides an exhilarating live experience at every match, has made MLS quickly become one of the world’s top soccer leagues. This was accomplished in part by authentically engaging with communities through the game, all while assisting with developing the next generation of fans and players and that is a core part of Nashville MLS.

“We are excited about this program and what it will mean for the youth and families who will benefit from it,” said Marcus Whitney. “Soccer is more than a sport, it’s about opportunity, and the new opportunity this mini-pitch brings to children and families in this community is truly limitless.”

A grand opening event will be hosted later this year following completion of the mini-pitch.

About Nashville MLS

Nashville MLS is Nashville’s Major League Soccer (MLS) Club. MLS awarded the team to Nashville in December 2017. Learn more about Nashville MLS at www.mls2nashville.com.

About the U.S. Soccer Foundation

The U.S. Soccer Foundation’s programs are the national model for sports-based youth development in underserved communities. Since its founding in 1994, the Foundation has established programs proven to help children embrace an active and healthy lifestyle while nurturing their personal growth beyond sports. Its cost-effective, high-impact initiatives offer safe environments where kids and communities thrive. Headquartered in Washington, D.C., the U.S. Soccer Foundation is a 501(c)(3) organization. For more information visit www.ussoccerfoundation.org or follow us on Twitter at @ussoccerfndn and Facebook at www.facebook.com/ussoccerfoundation.

About McGruder Family Resource Center

The McGruder Family Resources Center (FRC) is committed to increasing the wellbeing of children and families. Each FRC is a partnership of health and social service providers, residents, schools, businesses and faith-based organizations, working together to build on the strengths and address the needs of the neighborhood. By locating services close to home and offering a coordinated and holistic approach to services and support, FRCs make help more accessible and eliminate duplication of effort for residents and service providers. By focusing on the strengths and assets of the people who live, work and go to school in the neighborhood, FRCs help build community.

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Perri duGard Owens Announced as Member of the 2019 Leadership Connect Cohort

Perri duGard Owens Announced as Member of the 2019 Leadership Connect Cohort

Perri duGard Owens, founder and CEO of duGard Communications, was one of ten small business owners chosen through a competitive process to be members of next year’s Leadership Connect cohort

Perri is an experienced communications, public relations, and marketing professional who has developed strategies and programs for clients of varying sizes and industries. With her proven leadership in developing media relations strategies, launching brands, and creating measurable results, she is a valuable addition to the Leadership Connect cohort.

Background:

The program is run through the Nashville Area Chamber of Commerce and is a unique resource and training program for small business owners in the Nashville area. Members have the opportunity to meet with CEOs and community leaders to develop a deeper understanding of what is needed to move our region forward. 

Why We Are Excited:

duGard Communications is a small business that has served the Nashville area for years. 

We are a community focused company that is at the forefront of change and advancement in Nashville. 

We are passionate about advocating for high quality education and economic parity for small businesses. 

Small businesses are the backbone of Nashville, TN. We hire locally, account for 66% of new jobs, provide a comforting sense of community for our clients, invest in our local communities, and are involved in local politics and religion. For these reasons, among many others, we need to be placed on an equal economic playing field with big businesses. 

Side Note –With the influx of big businesses in Nashville, it is vital for Nashvillians to continue supporting small businesses – when you do so, you invest in your community and help grow your local economy.

Perri’s involvement with the cohort can help…

The cohort will allow Perri to meet successful business leaders from across industries and learn firsthand how others have solved the current issues facing Nashville.  

Perri will also have the opportunity to work alongside some of the best and brightest business owners in Nashville with hopes of collectively reaching workable solutions to Nashville’s biggest problems. 

Mission Trip to Austin, TX:

As a new member of the Leadership Connect cohort, Perri will also attend the Chamber’s Leadership Study Mission trip to Austin, TX in May of 2019. 

The Leadership Study Mission is the Chamber’s community development initiative in which leaders travel to another U.S. city to examine best practices and bring those lessons back to Nashville.  

Perri’s participation in the mission trip will expose her to cutting edge community development successes in Austin, TX – all of which are relevant to the rapid growth and development happening here in Nashville. 

Congratulations Perri!

For a company that is so passionate about the many community issues facing Nashville, having our founder and CEO chosen as a member of next year’s Leadership Connect Cohort is big deal.  We couldn’t be more excited for Perri and the city of Nashville. 

Join us in congratulating Perri on this amazing opportunity!

Meet Fall Intern: Denver Wilson

At dGC it’s important to give back and support the growth of future PR leaders. As the college semester comes to a close, we are reflecting on the past months and are amazed at the talent of young people and it helps us stay up-to-date at the same time.  This Fall, we were happy to host two interns, one of which is featured below. 

Meet Denver Wilson, a senior at Tennessee State University majoring in mass communication with a concentration in integrated marketing communication. Her interest in tv and film lead her to pursue a major in mass communication to determine how her talent can best be utilized. We are thankful that Denver was a part of the dGC Team and appreciate her hard-work during her time at dGC.

What is your favorite part of PR, so far?

My favorite part of PR so far is that it touches everything. Living in the age of technology, every time we open our eyes we see something that has been developed to attract attention. We see ads for everything from health insurance to tv shows, to shoes. The amount of research, data, and creativity that goes into creating effective content is riveting to say the least.

What have you applied from the classroom into your internship experience?

One thing that I learned in my classes and have been able to apply in my internship is how important  time management is. When you have a full course load and have a job you must learn how to manage your time and prioritize your tasks. I have applied time management to my repertoire of skills used at my internship. There are a several tasks on the agenda which vary in time consumption, deadlines, etc. Those are all things I have to consider when prioritizing tasks during my internship.

How often do you catch yourself dreaming about strategy or content?

I daydream often. When trying to come up with content or strategy I always get my best ideas by focusing on something else for a bit and coming back to it. I usually watch clips from a show I’m into or listen to a good song. Something about giving my mind a short break makes my content stream flow a bit better.

What is your ideal position you’d like to attain, upon graduation?

My ideal position after graduation would be to start my own business making things with my hands and using the knowledge I have acquired from school along with experience from my internship to successfully brand and market my business. I love creating things and being able to make my ideas something that someone can see and feel is exciting to me. Which is part of the reason why I wanted to become a mass communication major. Being able to take other people’s thoughts and efforts, breaking them down into their core, and rebuilding it into something that can reach others is fascinating.

PR types are always passionate about what we do. What have you become excited about (learning or developing) during your internship?

I’m most excited about being able to get some real world experience! I do assignments for school but it isn’t for a real company and after it gets graded it goes in a vault never to be seen again. I want to be able to see or at least feel the effects my work and input has on a project.

Favorite color:

I don’t have a favorite color but I do have a favorite color combo type. I love monochromatic pairings. It is interesting to see how many hues can be derived from one base color. The colors isn’t as important as what you do with them and how you express the feeling of it.

Favorite quote to live by:

My favorite quote to live by is a quote from the author of Harry Potter, J.K. Rowling. “Some failure in life is inevitable. It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all—in which case, you fail by default.” I love this quote because it reminds me that failing at something isn’t the end of the world. I think it is important to remember that failure isn’t something you have to wallow over. There are things that are going to be easy and others that are going to be more difficult but trying again differently until it is done right is something that must be done to learn and grow.

Wildest thing you’ve ever done that is/isn’t related to your interest in PR:

The wildest thing I’ve ever done has to be going to study abroad. I read and reread all of the study abroad pamphlets, websites, and flyers. I went to the study abroad office everyday for a month. I watched countless youtube videos about going studying abroad and none of it prepared me for actually experiencing it myself. I was terrified on the airplane to Japan but once I got to the Narita airport I was overwhelmed with a sense of curiosity and independence. I always wanted to go out of the country but staying in Japan was such a good test of all the skills I had learned in school, the manners my mother taught me, the courage I built myself. I saw the differences in every way each day when I woke up. I saw the similarities and the differences in the media, transportation, hospitality, commercials, food, language everywhere I went. It was the best experience of my life so far. I can’t wait to go back and I want to go to another country next time!

Person you admire most (not including Oprah or your Mom/Parents):

I truly admire a youtube influencer named Kendall, who goes by Kennie J.D. on her social media. She is someone who is earnestly researches and talks about issues that are close to her heart. She is someone who doesn’t shy away from talks about serious topics  and she does so with respect and sincerity. She motivates me to become more active in issues that affect my community and she inspires me to become a better global citizen.

 

WeGo Demonstrates its  Commitment to Nashville Vendors

WeGo Demonstrates its Commitment to Nashville Vendors

WeGo Public Transit recently hosted a procurement open house for vendors, primes and subcontractors…with a focus on attracting minority and women owned businesses to apply for it’s procurement program.

Our work included organizing the event with the procurement department, communicating, amplifying and managing several aspects in support of the internal team. One of which involved an intentional use of a minority-owned catering company.  In early stages, the organization was interested in managing costs, which of course is important. dGC recommended that tapping vendors who fit their target audience (for this event) would make a strong statement about their commitment to placing its resources in the community.  

As a result we worked with Chef Batts, bringing him to the table (no pun intended) to provide catering services. As days led up to the event, the leadership team let dGC know that they had a surprise for Chef Batts….and it was to present him, on-site, with a contract for future catring of WeGo meetings and events, up to $1k.  On the day of the event, WeGo made an even bigger commitment, sharing that they valued the advice and service we provide and went big! WeGo CEO, Steve Bland, surprised Chef Batts with a $3,000 purchase order for future catering services – demonstrating its commitment to local vendors!

duGard Communications coordinated the event and captured the amazing moment.

WeGo Demonstrates its  Commitment to Nashville Vendors Chef Batts has been featured on Nashville’s own Talk of the Town broadcast on Channel 5 news and made an appearance on USA Network’s Chrisley Knows Best. He has also been featured in carious magazine such as Stay On The Go, Edible Nashville, Nashville Scene, NATIVE, and more. He won the People’s Choice Award at the 2016 Foodbank Throwdown hosted in Nashville, TN. Currently Chef Batts is the CEO of Chef Batts, LLC where he provides personal/private chef, weekly meal prep, cookie, and catering services.

duGard Communications is proud to call WeGo Public Transit a client!

Remember – when you support small businesses, you invest in your community and help grow your local economy.

 


duGard Communications is a small business that has served the Nashville community for years.

Call us today for a free consultation!

You have the dream. We have the strategy. Let’s make it a reality.

Let’s chat…

Saturdays are for Small Businesses

Saturdays are for Small Businesses

Saturday, November 24, 2018 is officially Small Business Saturday – a day to celebrate and support small businesses and all they do for our communities.

And they do A LOT.

Small business success contributes to low unemployment, bullish stock markets, strong real estate markets, and increased wages – just to name a few.

Small Business Saturday is a perfect opportunity to recognize the small business rock stars in your community.

Why Small Businesses are Important

Our country was built on small businesses.

Long before the Amazons and the Googles of the world,  local small businesses reigned supreme. Every dollar you spent on commerce went right into your neighbor’s pocket. Shopping local was the ONLY option.

Things have changed.

Nowadays it seems like big businesses have stolen the spotlight.

The truth is, they have.

If you turn on Bloomberg News or scroll through your Twitter feed, big businesses are center stage.

BUT that doesn’t mean small businesses are any less important than they were back in the day.

Small businesses remain the backbone of our economy.

Don’t believe me?

Here are some facts….

Small Business Saturday

ALSO…

When you frequent small businesses, you support local economic growth.

Small businesses tend to hire locally. Therefore, the better small businesses perform, the more jobs are created in your community.

Also, shopping local puts money back into your local economy – further strengthening economic growth. Each dollar you spend at independent businesses returns 3 times more money to your local economy than one dollar spent at a chain.

Sounds like a no brainer to us! But we’ll continue…

Small businesses also foster a sense of community.

Small businesses provide a comforting sense of community for their patrons that big businesses will never be able to replicate.

In addition, small businesses are more likely to invest in their local communities. Small businesses donate more than twice as much per sales dollar to local non-profits, events, and teams when compared to big businesses.

Small businesses are also more likely to be involved in local politics and religion – giving you the opportunity to frequent establishments with values that align with your own.

Let’s Talk About Nashville…

Big businesses just can’t seem to keep their hands off Music City USA – first Nissan, then UBS, and now Amazon??

All this attention is great for the local economy – especially the real estate sector.

But where did all this appeal come from? Small business success of course!

We can thank local restaurants, venues, doctors, lawyers, PR firms, and marketers – among countless others – for Nashville’s recent economic success.

It’s small businesses like Chef Batts LLC, Jumpstart Foundry, and Slim & Husky’s – among many others – that make Nashville such a desirable city.

Conclusion

With the influx of big businesses in Nashville, it is important for Nashvillians to continue supporting local small businesses. The city wouldn’t be where it is today without them.  

Small Business Saturday is a great opportunity to get out and show your local small businesses some love.

Remember – when you support small businesses, you invest in your community and help grow your local economy.

duGard Communications is a small business that has served the Nashville community for years. You have the dream. We have the strategy. Let’s make it a reality.  Let’s chat.

Nashville Major League Soccer’s Commitment to Soccer for All

Nashville Major League Soccer’s Commitment to Soccer for All

Nashville Major League Soccer (“Nashville MLS”) hasn’t been here long but they’re already doing amazing things for the city of Nashville.

Not only are they turning Nashville into a soccer town (move over hockey), but they’re also bettering our cherished communities.

Here’s what we mean…

A new state of the art mini soccer field (“mini-pitch”) is being built in North Nashville, and we have Nashville MLS to thank for it!

Nashville MLS Mini-Pitch Background

Mini-pitches are small, customized areas that are perfectly suited for organized soccer programs and pick-up games. They provide a safe quality surface for kids to play on, and when built in communities where families are new to the game of soccer, these mini-pitches provide an opportunity to expose the game of soccer to a whole new generation.

The new MLS Nashville mini-pitch will be located at the McGruder Family Resource Center in North Nashville (2013 25th Ave N., Nashville, TN 37208).

This is great news for the North Nashville community.

Nashville MLS partnered with the U.S. Soccer Foundation and United Way of Metropolitan Nashville in order to make this happen. The project also involves support from Metropolitan Nashville Public Schools and Catholic Charities.

Nashville MLS will also provide youth programing, training, and resources for the new mini-pitch.

The families of North Nashville will benefit from this mini-pitch for YEARS to come.

So when will this new mini-pitch be up and running?

Soon – construction is already under way!

The duGard Communications team worked tirelessly in order to organize a successful ceremonial groundbreaking.

Many distinguished guests were in attendance – including District 21 Council Member Ed Kindall, At Large Council Member Sharon Hurt, Nashville MLS CEO Ian Ayre, Nashville MLS Owner John Ingram, MLS2Nashville Committee Co-Founder Will Alexander, Nashville Soccer Club owners Marcus Whitney and Chris Redhage, and United Way CCIO Erica Mitchell.

The groundbreaking was a great opportunity for Nashville MLS to launch its commitment to the community.

We owe a special shout-out to our first-class vendors, Gamma Blast Studios, Chef Batts, and Photographer Nathan Morgan.

Also, a huge thank you goes to the McGruder Family Resource Center Director, Alisha Haddock.

Before we dig any deeper into this project, let’s lay down some context…

Why Build a Mini-Pitch?

Soccer’s popularity has skyrocketed in the United States – especially in recent years.

Unfortunately, the sport has yet to take hold in African American communities.

Nashville MLS hopes to reverse that trend.

The state of the art mini-pitch will give kids an opportunity to play one of the world’s most exciting and popular games.

It’ll also encourage kids to stay active, learn teamwork, and develop leadership skills.

MLS Nashville’s Commitment to the Nashville Community

This inaugural mini-pitch is a part of a broader community-focused initiative for Nashville MLS.

As the new team on the block, Nashville MLS is taking a grassroots approach to developing its fan base.

By fostering soccer in areas where the sport has traditionally been absent, Nashville MLS hopes to inspire a new generation of soccer players and fans.

With this new mini-pitch, Nashville MLS will be one step closer to making soccer accessible to all!

Conclusion

Once construction on the mini-pitch is complete, Nashville MLS will host a fun-filled community day. Details for this event will be released shortly – stay tuned!

duGard Communications is proud to work alongside Nashville MLS as they make the amazing sport of soccer accessible to all Nashvillians.

Here at duGard Communications, we pride ourselves on working with clients whose businesses positively impact our community.


Call us today for a free consultation!

You have the dream. We have the strategy. Let’s make it a reality.

Nashville Major League Soccer

–October 26, 2018 Nashville, Tenn. (Photography by Nathan Morgan)

Meet Fall Intern: Kayla Guglielmo

At dGC it’s important to give back and support the growth of future PR leaders. We’re constantly amazed at the talent of young people and it helps us stay up-to-date at the same time. This Fall, we are happy to host two interns, one of which is featured below. 

Meet Kayla Guglielmo, a senior at Belmont University majoring in public relations and minoring in corporate communication. Her passion for all things communication, design and social media is what drove her to declare a major in public relations. We welcome Kayla to the dGC Team and look forward to her contribution to our team. She has jumped in, already, gaining hands on experience with us, attending a client pitch, press conference and developing content for multiple platforms.

When asked what she has learned so far, Kayla said that she has learned the importance of building and maintaining relationships. In her classes, the importance of relationships in the public relations field had always been stressed. However, it wasn’t until she began her internship that she realized relationships with clients, reporters and the community are the backbone of public relations and necessary…in order to succeed.

 

What is your favorite part of PR, so far?

My favorite part of PR so far is that it is all around us. Almost everything in our surroundings has been shaped by public relations in some way and I think that it is so fascinating that a profession that not many people are aware of is so prominent.

What have you applied from the classroom into your internship experience?

One thing that I learned in my classes and have been able to apply in my internship is how important it is to be knowledgeable and well researched on topics that you are working with so that you can be well informed and able to participate in conversations. I also have done a lot of writing, so, being able to bring the writing skills that I have learned in the classroom has been useful.

How often do you catch yourself dreaming about strategy or content?

I tend to be a daydreamer and I also find inspiration for strategy and content through social media a lot so I am thinking about these things pretty often. Through following different organizations or blogs, I’m able to get inspired by what they are doing and how they are doing it. I also catch myself gaining a lot of inspiration for content through interior design whether that be color schemes, artwork, or how the design flows and is framed.

What is your ideal position you’d like to attain, upon graduation?

My ideal position after graduation would be at a small PR firm working in branding, social media or as an account executive. I would love to work in the food and drink industry, I think it would combine my passion of cooking and spending time with loved ones with my passions in the public relations and communication fields.

PR types are always passionate about what we do. What have you become excited about (learning or developing) during your internship?

I think I’m most excited getting the opportunity to step outside of my comfort zone and do things that I haven’t done before. Before I started my internship, I had never pitched to the media and after getting to do pitches, I have learned to appreciate all of the work that goes into something that seems so simple and getting to work on things that require critical thinking and creativity are what excite me the most.

Favorite color:

It depends on what it is but, I love warmer colors such as olive green, copper and gold but I am also a big fan of navy blue and yellow!

Favorite quote to live by:

My favorite quote is actually a Bible verse from Psalms 46:10 that says, “Be still, and know that I am God; I will be exalted among the nations, I will be exalted in the earth.” It’s a daily reminder to me that sometimes I just need to be still because everything is going to get figured out. I have a bunch of quotes that I love but this is one that I can always apply to my life no matter where I am.

Wildest thing you’ve ever done that is/isn’t related to your interest in PR:

I play it pretty safe but one of the craziest things that I think I’ve done is declare a major that I had never heard of before! I always wanted to be a teacher but, during freshman registration when they called the education majors, for some reason I didn’t get up and go with them. Afterwards, I kinda had this freak out moment of, “Oh no, what now?” so, I sat there for a while and then they called PR majors, I stood up and went with them like that was my major all along. At this point, I had never even heard of public relations but I signed up for an intro class and I have stuck with it since and have fallen in love with PR. I like to say that I was lead to PR and it’s what I was intended to pursue a career in but I needed that push and brief moment of “what have I done?” in order to get here.

Person you admire most (not including Oprah or your Mom/Parents):

A person that I admire most is Blake Lively! I think she’s an amazing actor but I look up to her mostly because she carries herself with so much poise and grace but is also someone who keeps it real and is genuine. She also openly stands up and speaks out against injustices and uses her voice to generate change on social media as well as during interviews which I think is admirable and important to have in a role model.

NAACP 72nd Tennessee State Conference Calls for Action from the Community

On Thursday, September 20, the Tennessee Conference of the NAACP kicked-off the organization’s 72nd State Conference – specifically themed, “Don’t Agonize, Mobilize!” Dr. Gloria Sweet-Love led a press conference, with several local media present. In her opening statement, Sweet-Love called for action from local religious institutions to help mobilize communities of color and discussed the focus for the conference. “We’ve come to call all  people in the area to ask them to join us for the [conference] to train, motivate, and transform.”

Citing a nationwide Brookings study, which examined links between childhood poverty and incarceration and has shown that Nashville zip code 37208 has the highest incarceration rates in the country for individuals born between 1980-86, Sweet-Love charged members, the city and state with doing more in the form of action. Due to the struggles and disadvantages that those in Nashville, and the 37208 zip code face, many find it difficult to get a job and in some cases may have a criminal record. The 72nd conference aimed to mobilize the community and other communities who are experiencing these same challenges.

The focus of the first day was to solicit the support of area churches to partner with the NAACP in order to continue making progress. A luncheon followed the press conference in which the keynote speaker, Pastor James Turner, II,  spoke from Daniel 3 and not only  touched on the importance of partnerships with local religious institutions, he also discussed how life’s struggles shape us into who we are supposed to be while having the support of God. Using Colin Kaepernick’s social justice stance as a point to emphasize his point, Turner vocalized how ‘doing what’s right, may mean that you feel like you’re in the fire by yourself, like Shadrach, Meshach and Abednego did.

During the conference, there was a job fair, record expungement, as well as discussions about voting rights, youth engagement and education advocacy.

The NAACP was founded February 12, 1909, and is the nation’s foremost, largest and most widely recognized civil rights organization. More than half-million members and supporters throughout the United States and the world are the premier advocates for civil rights in their communities, leading grassroots campaigns for equal opportunity and conducting voter mobilization. The mission of the National Association for the Advancement of Colored People (NAACP) is to ensure the political, educational, social and economic equality of rights of all persons and to eliminate race-based discrimination.

The 72nd State Conference is creating change within the community and is mobilizing communities of color in order to ensure that they are receiving the same political, educational, social and economic equality of rights so that they may continue to thrive and generate change on the local, state and national level.