Newsroom

Muhammed Ali Reminds Us To Reach & Realize Our Potential

A couple of years ago, we wrote a post about not letting your professional potential expire. We each learn as we go. We all have bumps and bruises in our professional career but there's an ability to grow from these things. That how we feel about something now could...

Public Relations Opened a Whole New World

  Recently, we’ve been talking among the duGard Communications team about what we like most about the profession and even about the actual job.  A few answers immediately popped into my mind, like how duGard Communications (dGC) isn’t a one-dimensional firm.  We have...

The Impact of Tiger Woods’ Brand on Young African American Men

Regardless of Tiger Wood’s personal struggles, watching the Masters this year made me wonder where his impact and brand strength went wrong. Not the personal portion, but the impact. Why are there no African American, male pro golfers? Even reporters are surprised. In...

Your Potential Will Expire, Why Not Unlock It Now?

I recently watched a TEDx presentation given by United States Assistant Deputy Secretary for Innovation and Improvement Jim Shelton. Pointed out by a professional colleague (who won't let us use the term mentor), it was important, meaningful and impactful to hear Mr....

Don’t Go To The Interview In Flip-Flops OR Sandals

As the season warms, I am looking forward to regularly wearing open-toed pumps, sandals and on an off day, flip-flops.  I'm a firm believer in being fashion-forward.  But, whenever I see flip-flops, it reminds me of a young lady who wore them to an interview.  She was...